It also served as family-friendly counterprogramming to disheartening evening news reports about the swelling insurgency in Iraq, an escape hatch from the world's anxieties. "Extreme Makeover: Home Edition" debuted on ABC between those formative cataclysms, airing its first episode at the end of 2003 and riding a 10-season wave of popularity that crested in its second, slowly sailing to its ratings nadir in 2013, when it aired its last episode on broadcast television.Īt its zenith, during the 2004-2005 TV season, the show was watched by an average of 15.75 million viewers each week, making it the 15th most popular series on television. HGTV's ratings ascendance in the early Aughts is a direct result of this visceral desire to feather our nests, paired with a subprime mortgage lending spree that would cause to the 2007 financial crisis. This was not some temporary fancy, either. Profits for home furnishing chains such as Bed Bath & Beyond rose in the wake of the disaster, and people began equating HGTV with comfort viewing. Directly in the wake of 9/11 stories of cocooning abounded, painting America as a country obsessed with home and hearth. The American story hangs on the image of a nation that, when faced by disaster, rolls up its sleeves, rises up, and faces whatever challenges and obstacles destiny serves head-on and together.īut the truth is we'd rather retreat inside our homes.
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